If you haven’t started using an e-newsletter to market your salon then you are missing out on an affordable and effective marketing strategy. Done right, email marketing works well for salon marketing. If you haven’t seen any results from your email campaigns, don’t throw in the towel yet.
As a matter of fact, 99% of email users check their email daily with some checking up to 20 times a day1. As such email marketing is a low competition marketing strategy that can help you nurture leads and convert them into clients.
In this post, we shall learn how to use email marketing effectively to acquire more clients. Keep reading to find out.
Easy Email Marketing Hacks to Convert Your Subscribers Into Salon Clients
If you employ the right techniques in creating and sending newsletters, email marketing will work for you. Here are ways to leverage the power of email marketing for your salon.
Personalize Your Salon Emails
Personalized emails are more likely to be opened compared to non-personalized emails. Studies show that 52 % of consumers are ready to walk away if they receive non-personalized emails. Starting the email with the recipient’s name is a great way to enhance personalization.
Luckily, most email service providers now help you to customize emails to sound personal. Additionally, your email message should be written as though you were talking to a person in front of you. Avoid lots of jargon as they make the message sound robotic.
Ensure You Newsletter Is Mobile Friendly
Mobile-friendliness is an important aspect of email marketing that is often overlooked. Bu the truth is that most web visitors nowadays use their mobile phones. So if a page is not optimized for mobile, users will not be able to view the content.
While they may open your email, they will not read it thus making it the last email they opened from you. Next time you send a newsletter, check it on your phone for mobile friendliness. If it is not, optimize it before sending.
Make Your Email Fun, Educative and Inspiring
Most marketers mess up when it comes to email content. While it is about promoting your salon, part of it has to do with your client. Therefore, you need to strike a balance between promoting your business and offering value to your subscribers.
Three-quarters of your message should educate your readers while a quarter should go to promoting your offers and discounts. Share content revolving around topics like beauty hacks, seasonal beauty tips, trending products, and more.
Split Test Your Emails
A/B split tests help you to test the effectiveness of your email elements from headlines to calls to action. With a split test, you’ll be able to create variations of an element and check which one converts better. Once you get the results, pick the most effective variant and use it.
Convert More Email Subscribers Into Clients With the Above Email Marketing Hacks
There is a thin line between just sending emails and sending the right emails. Before you send your next newsletters, ensure your content is educative, personalized, and optimized for mobile.
Links to Sources Used
Email marketing statistics https://optinmonster.com/email-marketing-statistics/
Personalization stats https://instapage.com/blog/personalization-statistics#:~:text=Email%20personalization%20statistics,4%25.